Q&A Session on 'Transforming Asian Brands for Success' Course

About the Q&A session: 

Join this virtual Q&A session with Professor Willem Smit if you're interested in learning more about the upcoming Executive Education course, 'How to Win Customers in a Digital World: Transforming Asian Brands for Success' which will be held in March. Professor Willem will answer all your questions related to this Executive Education course. 

Earn an Executive Education Certificate: Transforming Asian Brands for Success

About the course: In this course, we will address both of the risks and opportunities of digitization on brand value. We will provide tools to help your organization promote the value of your brands and increase the power to impact positive change. 

As a participant in this program, you will acquire the tools to:

• Analyze the customer-brand equity
• Assess the digital-centric customer decision processes
• Ascertain the Marketing-Finance relationship and achieve real value, measurable, quantifiable

This Q&A session is a preview for the upcoming Executive Education course titled, 'How to Win Customers in a Digital World: Transforming Asian Brands for Success'. The next course will be held over 4 days in March 2021.

About Prof. Willem Smit

Prof. Willem Smit is an Assistant Professor of Marketing at the Asia School of Business and an International Faculty Fellow at MIT Sloan. His main expertise lies in strategy making and managerial cognition, particularly in the areas of digital marketing, global branding and new venture marketing. Prof. Smit earned his doctorate in Marketing from the Erasmus University in Rotterdam, the Netherlands.

Prior to joining ASB, he was at IMD in Lausanne, SMU and NUS in Singapore, where he designed and delivered MBA and executive development programs for multinational companies in the telecom, pharmaceutical and consumer-packaged goods industries.

Register below to join this Q&A session on February 18th, 2021.