Virtual Masterclass: Family Business Strategy with Prof. Ambra Mazzelli

With a family net worth of $16.6 billion, the Kuoks have become the 15th richest family in Asia, rising from humble beginnings operating a trading post in Johor Bahru. But the Kuoks are the exception rather than the rule, as 70% of family-owned businesses fail or are sold before the second generation has the chance to take over.

Why do some family businesses grow and others fail?

Asia School of Business Assistant Professor Ambra Mazzelli explores the dynamics that shape these unique companies in our latest Virtual Masterclass.

About Prof. Ambra Mazzelli

Her research examines the dynamics of organizational responses to unmet goals and their implications for organizational change and focuses primarily on family firms. Join this Virtual Masterclass for insights on how you, and your children and grandchildren, can grow your family business profitably over the long term.