This session introduces a basic introduction to services marketing and draws on current frameworks and research that are highly relevant to businesses today. Some topics covered are service consumption behaviors, managing customer relationships, and service leadership.
Sylvia Ng is an Assistant Professor of Marketing at the Asia School of Business, where she also serves as the Faculty Lead for the Action Learning Program. In addition, she is an International Faculty Fellow and Research Affiliate at the MIT Sloan School of Management.
Dr. Ng graduated with First Class Honors and a Ph.D. in Marketing (Dean’s Commendation) from the University of Adelaide. She also received academic recognition while on exchange at Cornell University, the Dyson School of Applied Economics and Management, where she was listed on the Dean's List.
Sylvia's research expertise lies in the area of services marketing, with a focus on developing strategies for companies to engage customers and co-create value, as well as designing superior service experiences for customers. Her research findings have been published in the Journal of Service Research, a leading scholarly journal renowned for featuring the highest level of research on service.
Prior to joining academia, Sylvia was an Assistant Vice President at OCBC Bank Singapore, where she specialized in segment marketing. Her industry experience has given her a deep understanding of the business world, which she uses to make her research and teaching practical and relevant.
Registration Guidelines:
- Class attendance is for observational purposes only and IN-PERSON.
- Each person is allowed to register for only one class preview.
- Advance registration is mandatory as your visit is subject to seating availability
- Arrive early for your class (at least 20 minutes before class start) and attend for the duration of the class period. We may not be able to allow you to enter the class if you arrive late out of respect to the professor and students
- Follow classroom norms, no class disruption or side discussions
- Do not use electronic devices such as mobile phones, laptops, or iPads
- No-shows without prior notification will be noted and may impact your ASB application
