Competitive Strategy

This course is distinctive in emphasizing the general manager’s perspective in ensuring the firm’s success. The general manager’s role is unique in that he or she must be attuned to both the external (market) and internal (organizational) forces that shape firm performance. For this reason, general managers must have a deep understanding of economic processes outside the firm and managerial processes inside the firm.
 

COURSE OBJECTIVES

• Developing and reinforcing a general management perspective
• Understanding the fundamental concepts of competitive strategy: industry analysis, strategy identification, and evaluation, the relationship of strategy and organization, competitor analysis, firm and industry evolution, and strategic and organizational responses to external changes.
• Integrating knowledge gained in previous and concurrent courses with a focus on understanding what part of that knowledge is most useful to general managers. 
• Developing an awareness of the dynamic impact of strategic actions by the firm and its rivals on business and corporate strategy and the industry.

Dr. Flanders is an Assistant Professor of Economics at the Asia School of Business and an International Faculty Fellow at MIT. His research interests include applied microeconomic theory, industrial organization, and empirical microeconomics.

His research focuses on matching theory–the study of how firms and workers, schools and students, and romantic partners, among others, match to one another.

Dr. Flanders received his Ph.D. in Economics from The University of North Carolina, Chapel Hill, where he is a member of the Royster Society of Fellows. Previously, he was an Assistant Professor at the Mihaylo College of Business and Economics, CSUF.
 

Please read the guideline on the registration page carefully before submitting your registration.