Business Storytelling and Storyboarding

This session introduces key frameworks on storytelling and storyboarding that are integral to the effectiveness of a business presentation. The session is highly participative in nature where students will use these tools to prepare for their final presentation in class, based on their current Action Learning project. 

 

Sylvia Ng is an Assistant Professor of Marketing at the Asia School of Business, where she also serves as the Faculty Lead for the Action Learning Program. In addition, she is an International Faculty Fellow and Research Affiliate at the MIT Sloan School of Management.

Dr. Ng graduated with First Class Honors and a Ph.D. in Marketing (Dean’s Commendation) from the University of Adelaide. She also received academic recognition while on exchange at Cornell University, the Dyson School of Applied Economics and Management, where she was listed on the Dean's List.

Sylvia's research expertise lies in the area of services marketing, with a focus on developing strategies for companies to engage customers and co-create value, as well as designing superior service experiences for customers. Her research findings have been published in the Journal of Service Research, a leading scholarly journal renowned for featuring the highest level of research on service.

Prior to joining academia, Sylvia was an Assistant Vice President at OCBC Bank Singapore, where she specialized in segment marketing. Her industry experience has given her a deep understanding of the business world, which she uses to make her research and teaching practical and relevant. 
 

Click on the session below to register: